Publishing and results
Articles in the “Publishing and results” category of the Estudio de Canales blog.
Publishing and resultsYouTube Video SEO: Title, Description, Tags and Chapters
YouTube search ranks videos by how well their title, description and content match the query and by the engagement they generate; tags barely count. Limits, official tips and what the spam policy does not allow.
· 9 min read
Publishing and resultsYouTube Upload Checklist: Thumbnail, Chapters and Subtitles
A list to run through before publishing a YouTube video: title and description limits, custom thumbnail recommendations, chapter rules, subtitle formats, AI use disclosure and audience, according to YouTube's official help pages.
· 6 min read
Publishing and resultsYouTube thumbnails: size, design and A/B tests
YouTube recommends JPG or PNG thumbnails in 16:9, at 3840x2160 pixels and at least 640 wide. Beyond size, what matters is that they read when small, that they comply with the thumbnail policy and, with A/B tests, that you compare up to three versions.
· 9 min read
Publishing and resultsYouTube Subtitles: How to Make Them and Sync Them
YouTube Studio offers three ways to add subtitles: upload a file such as an .srt, provide the transcript for YouTube to sync, or type them by hand. Automatic captions and AI transcripts are a draft that needs reviewing.
· 7 min read
Publishing and resultsYouTube Studio: what it is and what each section is for
YouTube Studio is the dashboard for managing your channel: uploading videos, editing their details, adding subtitles, checking analytics, replying to comments and getting music from the Audio Library. On a computer it opens at studio.youtube.com; the phone app has a shorter menu.
· 8 min read
Publishing and resultsYouTube Playlists: How to Create, Order and Use Them
Playlists are created in YouTube Studio or from a video's page, with a title, description, visibility and order. On a channel they gather the episodes of each series and can be shown on the Home tab, on the end screen, in cards and in the description.
· 7 min read
Publishing and resultsYouTube Metrics: What to Look at After Publishing a Video
After publishing, look at impressions and click-through rate (whether the title and thumbnail attract) and at average view duration and retention (whether the video hooks people). Official definitions, when the data arrives, how not to fool yourself and cost per thousand views.
· 9 min read
Publishing and resultsYouTube Hashtags: Where to Put Them, How Many and What Rules Apply
YouTube hashtags are written with # in the title or description and link to a page with other videos on the same topic. Up to three from the description are shown next to the title; with more than 60, YouTube ignores them all.
· 7 min read
Publishing and resultsYouTube end screens: duration, elements and how to add one
The end screen takes up the last 5 to 20 seconds of a video that is at least 25 seconds long and, in 16:9, supports up to four elements. It is added in the YouTube Studio editor; in a narrated video, those seconds are reserved by writing a closing section into the script.
· 8 min read
Publishing and resultsYouTube Banner Size: Safe Area, Profile Picture and Channel Trailer
The YouTube banner needs at least 2048 × 1152 pixels and 2560 × 1440 is recommended; text goes in the 1235 × 338 safe area because the banner looks different on each device and is cropped on some. Also, the profile picture and watermark sizes and how to set the trailer.
· 7 min read
Publishing and resultsVerifying a YouTube channel: by phone, and what it is for
Verifying the channel with a phone number gives access to YouTube Studio's intermediate features, such as uploading videos longer than 15 minutes or custom thumbnails. Advanced ones require history or identity verification, and the verification badge is something else: it requires 100,000 subscribers.
· 8 min read
Publishing and resultsHow Long Should a YouTube Video Be: Limits and How to Decide
YouTube gives no ideal length: it advises that the length suit the content and be fine-tuned with audience retention. The limits are fixed, though: 15 minutes unverified, 256 GB or 12 hours at most, 3 minutes for a Short and 8 minutes for mid-roll ads.
· 8 min read
Publishing and resultsBest Time to Post on YouTube: What Your Own Data Says
YouTube says there is no evidence that posting time affects long-term performance; it does matter for live streams and premieres, and at first it can help to publish when your audience is active (the active hours report tells you). For YouTube, the key is a consistent, sustainable schedule.
· 7 min read
Publishing and resultsBest format to upload videos to YouTube: MP4, H.264 and resolution
YouTube recommends uploading MP4 with H.264 video and AAC audio at 48 kHz, at the recording frame rate and, in landscape, at 16:9 (1920×1080 for 1080p, 3840×2160 for 4K). The bitrates it gives are a reference, not a limit.
· 7 min read
